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The Bostrom brothers have long been synonymous with style ...from Eric's
brief, circa-2004 "Wolverine" facial-hair phase to Ben's increasing
proclivity toward sleeveless shirts, there's no question that few American
racers have brought as much flair to the road race paddock. But somewhere
between surfing the waves off Indonesia, scaling a category-5.13 cliff in
the south of France, and riding street bikes through the sun-warmed Red
Rocks area just outside of Las Vegas, they were struck by a thought: "We
realized there was something missing in the motorcycle industry," Ben
explains. "Somebody needed to bring some style to it." That night, the
brothers sat down for a brainstorming session. Four lightning strikes, two
power outages, and one conversation about stealth, history, mad genius,
plate tectonics, and courage somehow combined to form the genesis of Boz
Brothers, a company whose mission is to offer ground-breakingly stylish
products while delivering quality and performance that meet even a racer's
high standards. "Whether it's motorcycle accessories, clothing, or riding
gear, everything that comes out of Boz Brothers is going to fit that
definition," says Eric.
First on the list? Exhaust systems. The Boz Exhaust line brings edgy style
and sound to the sport bike market with two new models, the Moira and Gild
systems. The custom look of the Gild slip-on series sports an aggressive,
55-degree slash-cut tip with a large, 2-inch exit, while the full Moira
system, which comes equipped with a slightly more "urban-friendly" removable
pocket-core, closes the gap between street and GP technology with its sleek
look and unmistakable tone. "It's all about unique, sexy, more muscular
lines that actually complement the lines of the motorcycle," says Eric."
"Our image isn't for everybody," adds Ben. "The idea is to keep it small,
cater to the people who identify with what we're doing, and, most
importantly, put a lot of love into the effort so that we're always proud of
what we're building."
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