It's all about the rider. Everything we do is centered around that statement. We build products for riders. We've been doing it longer than anyone else, and better than anyone else. Thor was founded by 4-time World 250cc Motocross Champion Torsten Hallman. From Sweden, Torsten "Mr. Motocross" traveled to America in the '60s, entered 9 races, won all 23 motos, and started roots for America's first motocross apparel company in 1968. 

Eventually known as Torsten Hallman Original Racewear (or Off Road) later to become Thor. We've come a long way since goat skin racing gear. The list of champion Thor riders is long and will continue. Every rider is different. You have your own style and your own lines. That's why we offer a variety of gear that's designed for individual styles. Our vast dealership network is sure to  meet your demands for quality Thor MX products. Thor is dedicated to you - the rider.




When you think about it, this is a crazy business we’re in. Here we are building gear for riders that do things on bikes that not only defy the laws of physics, they defy the laws of common sense.

Yet this is our life. We’re committed to building performance products that don’t just meet rider expectations, they exceed them on every level.

Need a Helmet that offers increased airfl ow, peripheral vision, and weighs under three pounds… check.

Need a Pant that’s ultra-light, super vented and can still handle the abuse… check.

How about a Roost Protector that’ll convert from a full version to a
front-only in seconds, weighs almost nothing, and includes a numberplate… check.

This is just a sampling of what awaits you on the following pages.
This year we’ve refi ned, tweaked, and improved every product in our line. We’ve added tons of new products, and new features. Yes, we do offer some sportswear for when you’re not riding, but it’s only for real riders that shop in real motorcycle shops.

Thor products are worn and endorsed by some of the greatest riders of all time: Chad Reed, Jeremy McGrath, Travis Pastrana, Tim Ferry, Ivan Tedesco, Nate Adams, Sebastien Tortelli, Michael Byrne, Grant Langston and many more. In fact, Thor products have fi nished at the front of more Supercross races in the last 3 years than any other brand, and have been honored with countless “Readers Choice” awards from the press.

We hope that some of our products end up in your gearbag, and that they make your next ride a little better, because for us they aren’t just products…they are life.