|
Fox Racing is the most recognized and best selling
brand of motocross apparel in the world today. Based in a 175,000-square
foot facility in Morgan Hill, California, Fox Racing built its formidable
business by developing clothing for the most extreme and physically
demanding motorsport in the world: motocross. Through sponsoring and working
closely with the best riders in the history of the sport - riders such as
Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett,
Doug Henry, Jeremy McGrath and Steve Lamson - Fox Racing has researched and
developed race clothing that provides riders with maximum performance and
freedom of movement. For three decades Fox Racing has created the best
motocross apparel in the world, which is able to withstand the elements and
the torturous racing conditions that are a major part of motocross.
Fox Racing first opened for business in 1974, when Geoff Fox, a Ph. D. who
taught physics at the University of Santa Clara, launched Moto- X Fox, a
tiny distribution business for European motocross bikes in a 1,500-square
foot building in Campbell, California. Within two years, Moto-X Fox was
manufacturing high-performance suspension and engine components for racers
looking for an on-track advantage. In the spring of 1977, determined to show
the American motocross public that his products were superior to those of
the competition, Fox created his own privately-owned professional motocross
team, Team Moto-X Fox. Going up against the might of the Japanese factory
teams, Team Moto-X Fox riders placed fifth, sixth and seventh in the
highly-competitive AMA 125cc National Championship series, thereby achieving
Geoff's goal of proving that his handmade parts were the best that money
could buy.
During that same summer Fox also managed to impress American motocross fans
in a way he had not initially intended. While competing in the heat,
humidity, sand, mud, and rain that came along with the six-round series,
Team Moto-X Fox riders wore bright red, yellow and orange race outfits.
Handmade by Fox, the clothing became an instant hit with the fans and
interested enthusiasts started calling the Fox shop in Campbell inquiring
about its availability. Fox knew he was onto something big, and by 1980 he
had completely reorganized and repositioned his company to be a major player
in the U.S. motocross apparel industry. In 1980, Fox Racing rider Mark
Barnett won the company's first National Championship, and two years later,
Brad Lackey won Fox Racing's (and the United States') first World Motocross
Championship. In the ensuing two-plus decades, Fox Racing-sponsored riders
have won over 30 National Motocross and Supercross Championships. In fact
during the summer of 2002, Fox Racing riders Ricky "RC" Carmichael (an
eight-time AMA Champion) and James Stewart (a 16 year-old rookie) re-wrote
the American motocross record books by completely dominating the National
Championship circuits. Wearing his signature orange Fox gear, RC won 24 out
of 24 motos, on his way to the sport's first ever "perfect season".
Today, Fox Racing remains a family owned and operated business, with all
four of Geoff and Josie Fox's children working full-time at the company.
Ever-growing, Fox Racing is moving bravely into the future with the help and
enthusiasm of its 300 employees. While still remaining 100% committed to its
motocross roots, Fox Racing has also become the world's number one brand in
BMX and mountain bike apparel and with its Fox Head logo has become the most
recognized alternative sports brand amongst Generations X and Y. In doing
so, the company has ventured into the spotlight of other alternative sports,
backing such high profile, championship-winning athletes as Dave Mirra, Alan
Cooke, Ruben Alcantara (BMX); Danny Harf, Shawn Murray and Dallas Friday
(wakeboarding), Kalani Robb (surfing); and Brian Lopes (mountain biking).
While Fox Racing offers its complete line of motocross pants, jerseys,
gloves, boots, and helmets through independent motorcycle accessory dealers
worldwide, the company also offers a full line of sportswear, including
shorts, T-shirts, fleece, hats, jeans, sweaters, sweatshirts and jackets to
the public through finer motocross, bike, and sportswear retailers
worldwide.
During the last three decades, Fox Racing has become an international leader
in the sportswear apparel industry with its famous Fox Head logo seen
worldwide. In doing so, Fox Racing has held steadfast to Geoff Fox's
original goal of making the best motocross products money can buy. Constant
research, development, and fine-tuning goes into Fox Racing race apparel and
performance gear. Through the guidance and feedback of Fox Racing's
championship-winning athletes, the company continues to lead the charge by
utilizing the best technology and design talent available to enhance and
optimize the quality, comfort and performance of all of its products. It is
through lessons learned on the professional and amateur race circuits of the
world that Fox Racing will continue to create and offer the finest lines of
racewear, gear, and sportswear available today.
|
