12 months ago Dave Casella (aka:
DC) stepped into his new office at MSR headquarters based in
Corona, CA. The timing was perfect for both MSR and DC.
Clothing designs were in the works and it was time for a face
lift for MSR which included a stronger push in motocross. With
Dave's influence and the creative minds of the design team a new
image was developed coupled with bolder designs that make a
strong statement.
MSR has suddenly become the talk of the
industry and many of the magazine editors have publicly made
note of it.
