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Fox Racing first opened
for business in 1974, when Geoff Fox, a Ph. D. who taught physics at the
University of Santa Clara, launched Moto- X Fox, a tiny distribution
business for European motocross bikes in a 1,500-square foot building in
Campbell, California. Within two years, Moto-X Fox was manufacturing
high-performance suspension and engine components for racers looking for an
on-track advantage. In the spring of 1977, determined to show the American
motocross public that his products were superior to those of the
competition, Fox created his own privately-owned professional motocross
team, Team Moto-X Fox. Going up against the might of the Japanese factory
teams, Team Moto-X Fox riders placed fifth, sixth and seventh in the
highly-competitive AMA 125cc National Championship series, thereby achieving
Geoff's goal of proving that his handmade parts were the best that money
could buy.
During that same summer Fox also managed to impress American motocross fans
in a way he had not initially intended. While competing in the heat,
humidity, sand, mud, and rain that came along with the six-round series,
Team Moto-X Fox riders wore bright red, yellow and orange race outfits.
Handmade by Fox, the clothing became an instant hit with the fans and
interested enthusiasts started calling the Fox shop in Campbell inquiring
about its availability. Fox knew he was onto something big, and by 1980 he
had completely reorganized and repositioned his company to be a major player
in the U.S. motocross apparel industry. In 1980, Fox Racing rider Mark
Barnett won the company's first National Championship, and two years later,
Brad Lackey won Fox Racing's (and the United States') first World Motocross
Championship. In the ensuing two-plus decades, Fox Racing-sponsored riders
have won over 30 National Motocross and Supercross Championships. In fact
during the summer of 2002, Fox Racing riders Ricky "RC" Carmichael (an
eight-time AMA Champion) and James Stewart (a 16 year-old rookie) re-wrote
the American motocross record books by completely dominating the National
Championship circuits. Wearing his signature orange Fox gear, RC won 24 out
of 24 motos, on his way to the sport's first ever "perfect season".
Today, Fox Racing remains a family owned and operated business, with all
four of Geoff and Josie Fox's children working full-time at the company.
Ever-growing, Fox Racing is moving bravely into the future with the help and
enthusiasm of its 300 employees. While still remaining 100% committed to its
motocross roots, Fox Racing has also become the world's number one brand in
BMX and mountain bike apparel and with its Fox Head logo has become the most
recognized alternative sports brand amongst Generations X and Y. In doing
so, the company has ventured into the spotlight of other alternative sports,
backing such high profile, championship-winning athletes as Dave Mirra, Alan
Cooke, Ruben Alcantara (BMX); Danny Harf, Shawn Murray and Dallas Friday
(wakeboarding), Kalani Robb (surfing); and Brian Lopes (mountain biking).
While Fox Racing offers its complete line of motocross pants, jerseys,
gloves, boots, and Apparels through independent motorcycle accessory dealers
worldwide, the company also offers a full line of sportswear, including
shorts, T-shirts, fleece, hats, jeans, sweaters, sweatshirts and jackets to
the public through finer motocross, bike, and sportswear retailers
worldwide.
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