Started in 1995, AFX North America Inc. is a wholly owned and operated
company based in North America, which specializes in the design and
production of motorcycle, ATV and snowmobile helmets.
Through a joint venture with Taiwan-based Shokan International Company Ltd.,
all AFX helmets are exclusively manufactured in a factory located in Tainan,
Taiwan, to the exact specifications and high quality standards that have
been the trademark of all AFX helmets.
At AFX we realized that the consumer was now getting less helmet for the
dollar than ever before. We saw the need for a helmet line that could start
from a clean sheet approach, to build a full-featured helmet at a reasonable
price. This corporate philosophy led us to develop a full helmet line that
is full-featured, but affordable. Starting from scratch allowed us to build
the helmets right the first time, without having to build over any existing
styles or designs.
Unlike some helmet companies that work with agents and resellers, AFX only
sells to distributors, and we only sell to one distributor in each country
we service. This distributor sells directly to the retail stores. By doing
business this way we can eliminate the one extra pricing step that always
seems to inflate the price and dilute the service and quality. Doing
business this way is a little out of the normal, but then our policy of
providing the best possible helmets at affordable prices means you get more
for less.
Since 1995, AFX North America Inc. has enjoyed strong and consistent growth,
thanks in part to the strong distribution network we have established in
Canada and the United States, as well as to the enthusiastic response we
have received from dealers who've found that AFX helmets are not only
quality products, but hot sellers.
Currently, we are looking to expand our
distribution network to new markets, particularly Europe and Australia, and
hope to be selling globally within the next few years, while continuing to
improve our market penetration and brand awareness in North America.
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