It All Began in 1926
Everyone dreams of founding a humble company and
setting out to create a best-in-category product.
Expand that desire a bit to think about what would
happen if that same company grew at a dramatic rate
because everyone wanted that superior product. Take
a look to the future and foresee that company 78
years later, still producing that same great
product, growing at a very rapid clip. You have just
read the short history of IRC. For us, that product
is bicycle tires.
Technology - schmechnology
IRC's path to success has been one of considerable
investment in technology. Time and brainpower are
the main resources mined at the R&D Center in
Nagoya, Japan. Within this complex the white lab
coats toil endlessly in an environment devoted to
improving upon their previous efforts. Fruits of
this labor can be found in every IRC tire we make.
It's really the motor that counts
That may be true, but it doesn't deter riders
concerned about improving their performance from
coming to IRC for leading edge products. Athletes
such as Ryder Hesjedal, Chrissy Redden, Wade Bootes,
Liam Killeen, Randy Stumpfhauser, Sue Haywood,
Travis Brown and Roland Green seek out IRC for that
little advantage. That advantage might be an extra
bit of traction on the last climb or one less flat,
but it's what separates the person on top of the
winner's podium from everyone else.
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